Calvin Klein – Sexy, Fashionable, and Comfortable Underwear
The number one selling underwear brand is, reportedly, none other than Calvin Klein, the underwear brand that has seen a huge number of famous men and women model for the American underwear giants. The famous toned faces, and bodies, of Freddie Ljundberg, Hidetoshi Nakata and Fernando Verdasco have fronted the men’s campaigns over the years with Eva Mendes, Zoe Saldana and Kate Moss all wowing men around the world with their next to naked figures. The Calvin Klein or CK brand has risen rapidly over the past couple of decades and is a rare near instant success story of a premium underwear brand that released its first men’s collection in 1982, its first women’s range in 1983 and has enjoyed a growing amount of success since thanks to the famous names and advertising campaigns that have been in print and on television since the beginning. Now this is a rare move for a brand that would usually tentatively tested the market for the first couple of seasons, gain some much needed customer feedback and then release their newer ranges to the world via the means of TV and media. Fair play to Calvin Klein and his design team who had such confidence in their luxury designer underwear brand that they championed it from the off displaying the need for designer underwear but also setting a president to its rivals and as Calvin Klein’s website claims ‘would forever alter the way the world viewed-and bought-men’s underwear’ and they couldn’t be more spot on.
Today Calvin Klein underwear for men and women is sold in 21 different countries and reaches an estimated 98 million people worldwide. The range consists of a fair few different sub ranges and small collections with the most popular being the Calvin Klein 365 range (365 being an ‘everyday’ pair of boxers) and closely followed by the X range, Pro Stretch collection and the Steel selection all carrying the signature CK text logo on the waistband. With the world of designer men’s underwear changing rapidly at the moment gone are the days of black and white boxers and now the Calvin Klein ranges can be seen with multiple colours, designs and logos as the world evolves again and Calvin Klein remain firmly at the front of the current designer underwear offering.